| Duties and Responsibilities |
Product Management
- Work closely with cross-functional stakeholders to develop and execute a consumer segment and menu category strategy and oversee execution thereof
- Manage activities that assist with driving the key objectives of the annual marketing calendar, including promotions, new product development or any activities within the consumer segments or menu categories
- Work with BI and Finance to develop sound commercial and customer business cases in support of key marketing initiatives
- Use key industry dynamics, trends, and internal data to define the core menu mix and strategy for menu categories and to achieve key financial and brand metrics
- Review and analyse marketing pricing conditions and behaviours to develop pricing strategies that fit within the overall national pricing objectives
- Work with cross functional teams to manage pricing process in order to achieve the GP margins and MPI expectations of the business
- Work with agencies and internal teams to accurately forecast volumes for seasonal campaigns and new product development
Data analysis and insights
- Analyse micro and macro business and competitor environment on an ongoing basis to monitor the effectiveness of all relevant initiatives
- Use internal and external data sources (primary and secondary sources) to identify key consumer insights to strengthen the development and execution of consumer segment and menu category
- Analyse sales results to ensure that resources are focused on achieving promotional objectives
- Work closely with Food Innovation to identify consumer trends that lead to innovation pipeline development
- Identify opportunities and challenges with regards to growing the overall menu portfolio and work collaboratively with cross-functional teams to quantify, resolve or maximise growth by developing the appropriate action plans
- Research and analyse current and past product promotional initiative results to capture best practice and foster continuous improvement
Project Management
- Work closely with the entire cross-functional team to effectively develop and launch new products or promotions
- Plan, execute and manage projects to support the broader marketing and business strategy
- Provide ongoing feedback to cross functional teams in terms of process, barriers, scope changes as well as internal and external partner concerns
- Work with stakeholders to establish viability of concepts and ideas from a consumer perspective
- Oversee the implementation of new products within the national system including all trials
Research Management
- Manage delivery of research output with agency partners
- Support the development of an annual insights plan that will support the marketing plan and needs thereof
- Identify research needs to support the growth strategy of the business
- Use research inputs to support the marketing plan through insights on product, pricing, place and promotion
- Regular reporting of key research outputs to marketing team
Reporting, Budget, and Financial Management
- Support development of product and research budgets
- Monitor adherence to project budgets and propose cost-saving measures where appropriate
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